etc Design Ltd have been commissioned by a local land owner in conjunction with a developer to undertake a masterplanning design for a rural mixed use development in the Shropshire Hills area of outstanding natural beauty.  Through extensive discourse with the County Council the local housing, employment and tourism needs were assessed and the masterplan developed to reflect these.  

As the site is adjacent to the local Long Mynd Archers Club, proposals to upgrade their existing facilities formed a part of the masterplan, linking in an existing community with the proposals.  The proposed facility would provide an upgraded club room as well as indoor and outdoor ranges to permit increased usage of the facility.  By utilising the existing contours and providing extensive planting the buildings blend seamlessly into the landscape.  

The local need for business space of different types was reflected in  the proposals, which include accommodation ranging from small scale start-up businesses through to medium industrial units, to offer a range of opportunities.  

The proposals also include for a new outdoor pursuits centre in the existing agricultural buildings, including conversion of the listed farmhouse into bed & breakfast accommodation, thereby creating a central hub for tourists visiting the area to access facilities, rent bicycles or horses and explore the Shropshire Hills beyond.  As the designs develop they will draw reference from the existing agricultural buildings and the rural architecture of the village to which they belong.


Morris Property/Local Landowner

Floor Area

85 Houses, 16 Holiday Rentals, 5,157m² Business Space, 

Project Team

Architect: etc Design Ltd, Client Representatives, Planning Consultant: Les Stephan Planning, Landscape Architect: John Challoner