Executive Customer Briefing Centre

Telford, United Kingdom


RICOH Product Services Ltd.

Floor Area (sqm)

Value (£k)

Having undertaken a couple of smaller internal restructuring and space planning projects for Ricoh Product Services at their manufacturing facility in Telford, Shropshire, etc Design Ltd were consulted on a new Executive Customer Briefing Centre. This was to be a change in direction for the Telford site which was predominantly a manufacturing and production facility, but now required a marketing and sales facility for its high-end executive clients and a place to promote its new products and digital services.

After exploring suitable locations and layout options with Ricoh an under used corner of one of their former production buildings was selected. A crisp modern aesthetic was proposed and design options were explored with Ricoh Europe to align with interior remodelling and modernisation programme being adopted on other Ricoh buildings.

etc Design Ltd created a separate distinct client entrance complete with LED illuminated tensile fabric entrance canopy and a bespoke slatted black timber open structured ceiling to entrance lobby before entering into the main central double storey high waiting and breakout area. This space was completed to showcase latest Ricoh projectors, other small products and presentation media including a fully illustrated graphics screen wall and digital print displays on angular bulkhead over the refreshments and white sculptured coffee bar area. To respond to the height of the space, 3m high walnut veneered doors and glazed screens lead to 3 meeting rooms, luggage room, executive toilets and small prep kitchen with double doors at the rear, leading into a media, product display and demonstration area.

etc Design Ltd were appointed to provide a full architectural service which included; feasibility and concept designs, obtaining planning and building regulation approvals, tender and contract procedures, administering the building contract and handover.


etc Design Ltd
2 Carriers Fold
Church Road
West Midlands
United Kingdom WV5 9DH

Telephone: +44 (0)1902 898282
Fax: +44 (0) 1902 898283
Email: enquiries@etcarchitects.co.uk